Ecodesign, Graphics, and Visual Environment

EnsadLab Research Group Group Leader: Roxane Jubert Visiting Fellow: Vonnik Hertig (color design, space design) The goal of this research group is to build a space within EnsadLab dedicated to the relationship between graphics, ecodesign, and our visual environment. It seeks to develop an approach, practice, and knowledge of visual communication – including in the context of its production and reception, etc. – from a sustainable point of view. Launched in 2016, this group is dedicated to these themes – essential both for their contemporary and future vision. To integrate awareness of the environment calls into question graphic culture, its models and its codes. Such a focus invites us to think about, plan, and engage in visual communication with different priorities. It encourages forward-looking, innovative, critical, or unconventional elaborations – if necessary, via a rethinking of established or accepted practices, materials, subjects, and criteria. Conception, design, production, perception, chromatic space, technique, manufacturing, consumption, use, recycling, etc.: all facets of the life of graphic objects that can be explored, analyzed, questioned, displaced, reinvented, or imagined. *** The principal aims of this research group are: – to promote awareness of the environment in the field of visual communication, – to encourage reflection about the potential connections between at least two of these three terms: ecodesign, graphics, and visual environment, – to focus on these connections and make them a priority – in particular for everything relating to sustainability, ecodesign, and the environment, as well as any other aspects that may enter into this perspective, – to welcome, encourage, and accompany research and exploration that engage assertively with these themes and objectives, – to develop a space for exchanges and encounters for those who share these interests and work on these questions, – to accompany students in the year preceding their doctorate in the choice and development of a thesis project, – to promote synergies and stimulate initiatives in the field. This research group intentionally defines itself as open to a plurality of views, approaches, and issues. It integrates but is not limited to graphic design, its purpose being to expand its questions to the life cycle of graphic productions – concerning their constituent parts, during their lifespan, and once they are no longer in use. In fact, while graphics are at the heart of this program, it leaves room for other fields of expertise that can contribute to it or cross-pollinate with it. The group may occasionally welcome contributors from diverse backgrounds whose specialties and expertise fall within its field of interest, in particular where students’ projects are concerned. More generally, there is also an international dimension to these research perspectives. *** The projects developed and discussed within the group may also: – question signs, messages, colors, media, materials, perceptions, etc. – emerge from visual communication, writing, typography, design, art – or even multidisciplinary approaches or other fields of activity (insofar as they intersect with or broaden the questions that define the group), – pursue a specialized aim or evolve in a cross-disciplinary spirit, depending on the project, – focus on questions of content, the material dimension, perceptive aspects, the rethinking of practices; address subjects or causes seldom or never addressed by graphic design; question established codes and benchmarks; employ environmental data, etc., – foster approaches that are pragmatic, poetic, prospective, historical, philosophical, technical, functional, didactic, critical, philanthropic, utopian... These pursuits and questions may emerge from a personal interest, a way of thinking, a singular commitment, a practical relevance, a willingness to produce useful work, a renewed vision of materiality, a study of perception or cognition, alternative proposals, environmental thinking, a critical posture, non-conformism, a project leading from consumption to production, an ethical position, etc. *** Student-researchers, 2017-2018 academic year: (pre-doctoral year) Victoria Calligaro Cássia D’Elia Oliveira Cédric Pierre Student-researchers 2016-2017 academic year In autumn 2016, in its first working year, the group included three students in their pre-doctoral year: Julie Blanc Cássia D’Elia Oliveira Cédric Pierre